How we sold an expired listing in El Maresme

When One.Homes was tasked with selling a property in Sant Andreu de Llavaneres that had been lingering on the market for years, the challenge was clear: the house needed a complete transformation to stand out in a competitive market. The property had seen little attention over time, and it was clear that a fresh approach was needed to attract buyers and achieve a successful sale. Here’s how One.Homes turned this house into a standout listing and ultimately closed the deal through strategic outreach, thoughtful marketing, and collaboration:

Step 1: Facade Transformation

The first impression is everything, and the house’s exterior was in dire need of a facelift. The once-dull facade had been overlooked for years, and it didn’t reflect the home’s true potential. One.Homes took immediate action and recommended to paint the facade a bright, modern white, giving the house a fresh, contemporary appearance. This simple yet impactful change immediately elevated the property’s curb appeal, making it more attractive and inviting to passersby and potential buyers.

Step 2: Full Home Staging

Inside, the house was an empty canvas. Without furnishings, it was difficult for buyers to envision the potential of the space. One.Homes used it’s own in-house staging team to breathe life into the interiors. The team filled each room with carefully selected furniture, textiles, and accessories, creating an atmosphere that was both stylish and functional. The house was transformed from an empty shell into a warm, welcoming home that buyers could easily picture themselves living in.

Step 3: Strategic Pricing and Renovation Transparency

While the house had immense potential, it was also clear that some updates and renovations would be necessary. One.Homes understood the importance of being transparent with buyers, so they worked with a trusted contractor to get an accurate quote for the necessary renovations. This allowed potential buyers to clearly see the scope of work involved, while also factoring the cost into their purchasing decisions. At the same time, the property’s price was adjusted to reflect the current market and the work that needed to be done, ensuring that the listing was both competitive and realistic.

Step 4: Captivating Photography and Branding

Once the house was looking its best, it was time to capture its essence. One.Homes' in-house marketing team took stunning night shots and high-quality photos, 2D and 3D floor plans, and a 360 tour, ensuring that the property looked captivating from every angle. These images, paired with the home’s fresh new look, were used in a sophisticated marketing campaign. The house was also branded as "Casa Gloria," giving it an identity that set it apart from other properties in the market.

Step 5: Relaunching with a Targeted Marketing Plan

With everything in place, One.Homes was ready to relaunch Casa Gloria to the market. The property was showcased through a multi-faceted marketing campaign. High-quality photography, including those stunning night shots, was featured on a custom website dedicated to Casa Gloria, allowing prospective buyers to explore the home in detail. The website included virtual tours, detailed descriptions, and information about the surrounding neighborhood. One.Homes also utilized social media advertising and listings on multiple property portals to ensure the home reached a wide and qualified audience.

Step 6: Creating Custom Magazines

To add an extra layer of sophistication and exclusivity to the listing, One.Homes created a custom, high-quality magazine showcasing Casa Gloria. The magazine included stunning images of the property, detailed floor plans, and captivating descriptions of both the house and the neighborhood. These magazines were distributed to targeted buyers, local agencies, and partners in the real estate industry. The magazines not only served as a tool for marketing but also helped establish Casa Gloria as a standout, highly desirable property in the area.

Step 7: Reaching Out to Local Agencies

Recognizing that the local real estate market was highly competitive, One.Homes took a strategic approach to broaden the property’s exposure. To maximize the chances of reaching the right buyer, the team reached out to all local agencies in the area. They sent these agencies a link to the custom, non-branded website dedicated to Casa Gloria. This allowed other agents to promote the property directly to their clients without the branding constraints, ensuring it was showcased widely across various networks. This outreach helped tap into the collective efforts of multiple agencies, creating an extended network of potential buyers.

Step 8: Negotiating and Closing the Deal

Casa Gloria received significant attention, but many potential buyers were unable to commit due to being in the process of selling their own homes, which created challenges with aligning timelines. After receiving a good offer, it became clear that the buyer needed a more extended timeline than the seller had initially desired and we agreed to continue the search for a buyer who could close quicker. In the end, One.Homes worked diligently with one of its trusted collaborators in the One.Network. Together, they were able to secure another buyer who could meet the seller's timeline and close quickly.

Initially, the offer from the collaborating agency was lower than the seller's asking price, but One.Homes worked with the agency to negotiate a better deal. Through effective collaboration, the offer was adjusted to bring it closer to the asking price, resulting in a final offer that the seller was happy to accept.

What Made the Difference?

• Facade Transformation and Home Staging: The fresh, modern exterior combined with thoughtful home staging helped buyers see the true potential of Casa Gloria, both inside and out.

• Transparent Pricing and Renovation Plans: By providing buyers with a clear understanding of the renovation work needed, One.Homes helped them make informed decisions, creating trust and confidence in the property.

• Captivating Photography and Branding: The stunning night shots, the custom magazine, and the branding of Casa Gloria gave the property a distinctive identity, making it stand out from the competition.

• Targeted Marketing and Local Agency Outreach: The custom website, social media ads, magazines, and proactive outreach to local agencies ensured that Casa Gloria reached a wide, qualified audience. This collaboration helped broaden the pool of potential buyers.

• Effective Collaboration and Negotiation: Through diligent collaboration with a trusted agency partner, One.Homes was able to close the deal quickly, working in the best interest of the seller to secure a fair offer and a smooth sale.

By using a combination of creative staging, strategic marketing, and effective collaboration, One.Homes was able to successfully sell Casa Gloria in a competitive market. This case demonstrates how a thoughtful, comprehensive strategy—combined with a commitment to working in the seller's best interest—can lead to a successful sale, even with the challenges that often arise in the real estate market.