Is your agent working as a Seller’s agent or a Buyer’s agent?

The fact that the seller pays the fees does not automatically mean your agent is working exclusively as a seller’s agent. Many agents in open listing markets act more as buyer’s agents, even when they claim to represent the seller. Here’s how you can determine your agent’s real focus:

Signs Your Agent Is Acting as a Seller’s Agent:

✅ They focus on marketing your home, including professional photos, virtual tours, and targeted ads.
✅ They strategically price your property based on market data, not just what you want.
✅ They actively negotiate to get you the best price, rather than just trying to close quickly.
✅ They provide constant updates and feedback from potential buyers.
✅ They work exclusively on your behalf, not just bringing in any buyer to close a deal.

Signs Your Agent Is Acting More Like a Buyer’s Agent:

🚩 They seem more focused on bringing in their own buyers rather than widely marketing your property.
🚩 They encourage you to accept a lower offer quickly rather than negotiating aggressively.
🚩 They work on multiple open listings and are not fully committed to selling yours.
🚩 They seem to represent buyers' interests more than yours during negotiations.

If your agent isn’t investing in properly marketing your home, negotiating strongly on your behalf, or prioritizing your best price, they may be working more as a buyer’s agent—even though you’re paying their fee.