How we sold an apartment for over asking price in Barcelona
When One.Homes was tasked with selling an apartment in Barcelona’s Eixample district, the market was competitive, and the apartment needed a unique touch to stand out. Though the apartment was furnished, it required a refresh to highlight its full potential. Here’s how One.Homes used a combination of creativity, strategy, and branding to secure a sale above asking price, a feat that is very rare in Barcelona's current real estate market:
Step 1: In-House Home Staging
Although the apartment was furnished, it wasn’t showing its full potential. One.Homes took the initiative to restyle the space in-house. The team rearranged existing furniture and added carefully selected new pieces to create a modern, cohesive design that highlighted the apartment’s open-spaces and natural light. By introducing subtle changes such as fresh textiles, updated lighting, and decorative elements, the apartment took on a more inviting and stylish look, allowing prospective buyers to better envision themselves in the space.
Step 2: Strategic Branding and Marketing
To make the property stand out, One.Homes branded the apartment with a unique name: Las Terrazas. This personalized touch immediately set the listing apart in a competitive market. One.Homes created printed magazines showcasing the apartment under the Las Terrazas name, which were distributed to targeted buyers and used in marketing campaigns. The magazine, crafted in-house, featured high-quality images of the property, the surrounding neighborhood, and the apartment’s unique features. This added a layer of sophistication and exclusivity to the listing, capturing the attention of potential buyers.
In addition to the printed magazine, One.Homes built a custom, non-branded website for collaborators in the One.Network to promote Las Terrazas and send to their potential buyers. The site featured professional photography, 2D and 3D floor plans, virtual tour, and detailed descriptions, giving prospective buyers a comprehensive view of the apartment. Social media advertising, along with targeted campaigns on multiple portals, ensured that the apartment reached a wide, qualified audience of potential buyers.
Step 3: Exclusive Open House
One.Homes organized a carefully curated Open House to give pre-qualified buyers an intimate experience of Las Terrazas. The event was designed to make an impact—buyers were invited to explore the apartment while being guided through its features and the advantages of the Eixample neighborhood. With refreshments, personalized tours, and a focus on creating a welcoming atmosphere, the open house helped potential buyers connect emotionally with the apartment, leading to increased interest.
After the Open House, all interested buyers were given 48 hours to submit their offers via One.Homes’ unique online offer form, a streamlined process designed to ensure transparency and efficiency in the bidding process. This online form allowed buyers to submit their offers directly and securely, ensuring that everyone had an equal opportunity to make their bid.
Step 4: Effective Negotiation
With multiple interested buyers submitting offers, One.Homes expertly navigated the negotiation process. By creating a sense of exclusivity and positioning Las Terrazas as a rare opportunity in one of Barcelona’s most desirable neighborhoods, we fostered competition among bidders. In a market where closing above asking price is very rare, One.Homes worked tirelessly to ensure the seller didn’t leave any money on the table. Their negotiation expertise led to offers that exceeded the original asking price, ensuring the seller received maximum value for the property.
Step 5: Closing Above Asking Price
Thanks to the combination of in-house staging, strategic branding, targeted marketing, and expert negotiation, Las Terrazas was sold for €55,000 above the asking price. The final sale price not only exceeded the seller’s expectations but also more than covered the commission, leaving the seller extremely satisfied with the result and the smooth, professional process provided by One.Homes from start to finish.
What Made the Difference?
In-House Staging and Branding: The creative staging and personalized branding of Las Terrazas set the apartment apart, adding an exclusive touch that appealed to buyers.
Tailored Marketing Campaign: The combination of the custom magazine, professional photography, digital marketing, and targeted campaigns ensured the property reached the right buyers quickly.
Open House and Online Offer Process: The exclusive Open House allowed potential buyers to connect with the apartment, and the 48-hour offer window via the online form helped streamline the bidding process.
Effective Negotiation: Expert negotiation created a competitive atmosphere, leading to offers that exceeded the asking price.
A Rare Achievement in Barcelona’s Market: In a city where closing above asking price is exceptionally rare, One.Homes worked diligently to ensure that the seller didn’t leave any money on the table.
This success story demonstrates our commitment to achieving exceptional results, even in a competitive market. Through a combination of creative staging, strategic branding, targeted marketing, and expert negotiation, One.Homes ensured the seller received the maximum value for their property.