Lars has been in the real estate industry for 22 years, serving for many years as the chief marketing officer for a number of brokerages. He oversaw more than 50 offices nationwide in Norway. Later, he founded an agency specializing in real estate marketing. Over the past 10 years, he and his team have been involved in over 30,000 real estate transactions in Norway, the United States, and Spain.

Lars's primary focus has been assisting agents in selling more properties. He has been involved in transactions ranging from lower-priced rentals to ultra-luxury properties worth up to $75 million. With extensive experience in real estate marketing, Lars has aided hundreds of agents in achieving success in the industry. He has also contributed to the marketing of some of the largest residential buildings in Brooklyn, New York. At one point, his team produced over 800 unique 360-degree renderings for a single project.

In his role, Lars is actively engaged in the branding and sales of properties, applying his expertise in marketing, neuroscience, and leadership development to his daily work.